Privacy Policy

1. Information We Collect

We collect the following categories of personal information:

1.1 Personal Identifiers

• Name (first and last)
• Email address
• Phone number
• Shipping and billing addresses
• IP address and device identifiers

1.2 Payment Information

• Credit/debit card numbers (processed securely via PCI-DSS compliant payment gateways)
• Billing address
• PayPal or other third-party payment account information

Note: We do not store complete credit card numbers on our servers. All payment processing is handled by our secure third-party providers (Shopify Payments, PayPal, Stripe).

1.3 Commercial Information

• Purchase history and order details
• Products viewed, added to cart, or wishlisted
• Product preferences and style selections

1.4 Internet Activity

• Browsing history on our website
• Interaction with emails (opens, clicks)
• Device type, browser type, operating system
• Referring website or advertisement

1.5 Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

• Remember your preferences and shopping cart contents
• Understand how you interact with our website
• Deliver personalized content and advertisements
• Analyze website traffic and performance

For more details, see our Cookies Policy below.

2. How We Use Your Information

We use your personal information for the following purposes:

3. Information Sharing & Third Parties

We do not sell your personal information. We share your data only with trusted third-party service providers necessary to operate our business:

All third-party providers are contractually bound to use your information only for the specified purposes and to maintain appropriate security measures.

4. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

4.1 For All Customers

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Opt-out of Marketing: Unsubscribe from promotional emails via the "Unsubscribe" link in any email
• Data Portability: Request your data in a structured, machine-readable format

4.2 California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

• Know what personal information is collected, sold, or shared
• Request deletion of personal information
• Opt-out of the sale or sharing of personal information
• Non-discrimination for exercising privacy rights
• Correct inaccurate personal information
• Limit the use of sensitive personal information

To exercise your California privacy rights, email us at support@eoapparel.store with the subject line "California Privacy Rights Request." We will verify your identity and respond within 45 days.

4.3 European Residents (GDPR)

If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to object to processing based on legitimate interests
• Right to restrict processing in certain circumstances
• Right to lodge a complaint with your local data protection authority

Our legal basis for processing your data is detailed in Section 2 above.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted
• PCI-DSS Compliance: Payment data is processed through PCI-DSS Level 1 compliant providers; we never store full card numbers
• Access Controls: Employee access to customer data is limited to authorized personnel only
• Regular Audits: We conduct security assessments and vulnerability scans
• Data Minimization: We retain only the data necessary for business and legal purposes

Despite our efforts, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly notifying you of any data breaches as required by law.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Order Data: Retained for 7 years for tax and accounting compliance
• Marketing Data: Retained until you unsubscribe or request deletion
• Account Data: Retained while your account is active; deleted upon account closure (unless legal obligations require retention)
• Customer Support Records: Retained for 3 years for quality assurance

After the retention period expires, your data is securely deleted or anonymized.

7. Cookies & Tracking Policy

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us recognize you, remember your preferences, and analyze website usage.

7.2 Types of Cookies We Use

7.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete stored cookies
• Block all cookies or only third-party cookies
• Set preferences for specific websites

Please note that disabling necessary cookies may affect website functionality, including the ability to add items to your cart or complete checkout.

7.4 Do Not Track

We currently do not respond to "Do Not Track" browser signals. However, you can opt out of targeted advertising through:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

8. Children's Privacy

Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@eoapparel.store, and we will promptly delete such information.

9. International Data Transfers

We are based in the United States. If you are accessing our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws different from those in your jurisdiction.

For EU/EEA customers, we rely on Standard Contractual Clauses (SCCs) or adequacy decisions to ensure lawful international data transfers.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner blogs). We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Changes will be posted on this page with an updated effective date.

Material changes (such as changes to data sharing practices or your rights) will be notified to you via email or a prominent notice on our website at least 30 days before taking effect.

Last Updated: 2021-06-16

12. Contact Us

For any privacy-related questions, concerns, or to exercise your rights, please contact us:

• Email: support@eoapparel.store
• Business Name: EO APPAREL, INC.
• Mailing Address: 8288 Mercury Dr
  Buena Park, CA 90620
• Response Time: 1-2 business days

If you are a California resident submitting a CCPA request, please include "CCPA Request" in the subject line.